VERY helpful!!! 5 Stars By Lynn Leach on October 6, 2013 Format: Kindle Edition Lin Wilder has put together a great guide to help you grasp the basics of beginning a new home based business venture. There is valuable information from inception, to completion. This book directs you in getting the initial set up, the tools you need to decide on from merchant accounts, to shopping carts and auto-responders, web traffic and lead generation, emailing, phone interviews, and closing sales. It is well written and easy to understand. If you are serious about beginning an on-line adventure, this book is a must have for you.