Most Helpful Customer Reviews Secrets to email marketing By Jim on June 5, 2012 Format: Kindle Edition Verified Purchase Thanks for writing this book. I found it very informative. I like the fact you were honest in telling the reader it takes hard work to be successful in email marketing but at the same time let us know it is not too late to get in on this type of marketing. A lot of good information on how to actually do email marketing. The fact you gave sources for auto responders and list managers will be very useful for people looking to join you in email marketing. Another point I found useful was not to write your emails using "I" and focus on "WIIFM". I think that is true even when dealing with people in day to day communications. Thanks again for a great how to book on "Secrets to email marketing". Jim P.S. I proofed this review several times before submitting. Another one of your tips from the book.