Wondering if you should attempt an on-line business? A Guide To Starting Your Own Business can give you some tips.
Or whether your brother-in-law is right when he insists that these are all scams, that no one can make money working from home on their computer?
Or perhaps you are wondering just what kind of business you should join?
Lin Wilder is an experienced network marketer who learned the basics of sales through trial and error and became extremely effective at distinguishing between tire kickers and serious prospects. Her advice on closing your prospects is packed with practical, simple information you will not find elsewhere.
This book is a primer and will cover the basics of just what it takes to start a virtual franchise or an affiliate marketing business.
You’ll receive helpful information about the mechanics of an on-line business to writing advertising copy through tips on how to close a prospect.
Here is the outline of the chapters:
CHAPTER ONE – WHY DO YOU WANT TO DO AN ON-LINE BUSINESS?
CHAPTER TWO – MECHANICS OF RUNNING A SMALL BUSINESS FROM HOME
CHAPTER THREE – SELECTING THE RIGHT BUSINESS
CHAPTER FOUR – GETTING STARTED
CHAPTER FIVE – AIM TO BE AN ENTREPRENEUR NOT A ONETREPRENEUR
CHAPTER SIX – ESSENTIALS FOR YOUR TOOLBOX
CHAPTER SEVEN – LEADS
CHAPTER EIGHT – BASICS OF TALKING WITH PROSPECTS
CHAPTER NINE – HANDLING OBJECTIONS AKA THE CLOSE
CHAPTER TEN –A WORD OR THREE ABOUT UNHAPPY CUSTOMERS
CHAPTER ELEVEN – FUNDAMENTALS OF WRITING GOOD COPY
CHAPTER TWELVE – HOW TO SOUND PROFESSIONAL IN YOUR EMAILS
CHAPTER THIRTEEN – DRIVING TRAFFIC TO YOUR SITE
CHAPTER FOURTEEN – CONVERTING TRAFFIC TO CUSTOMERS
CHAPTER FIFTEEN – SUMMARY
You may be surprised at the emphasis on sales training in this book. Lin pays a lot of attention to sales because she knows first hand that we are always selling regardless of what we are doing: Whether your product is nutritional, your new book or affiliate company, success is possible only with extensive experience in sales.