The Cover: Does It Matter? The short answer is yes, book covers hugely influence our decision to buy or pass. In fact, a whopping eighty percent of readers and bloggers say their decision to buy a book is determined by the cover. For best selling authors like Lee Child, Dean Koontz, Harlen Coben, David Baldacci, the cover designs are less critical. These authors have become brand names and no longer need to spend marketing dollars to gain readers. At least, I made that assumption until I cruised though the list of 100 best selling authors at Amazon. Lee Child, David […]