Taming your mammoth…or finding our authentic selves Months ago, when I first read Tim Urban’s funny and whimsically illustrated article, Taming the Mammoth, I was so intrigued by the illustrations and lighthearted banter in his quirky waitbutwhy.com website, that I decided to do a post on his essay. Thus the super cute image of the caveman taming his mammoth. Keeping it for a time when I needed content… like now. Here is Urban’s list of the primary obstacles implicit in finding our authentic selves: Our desire to conform, belong and follow was once an evolutionary adaptation in a culture requiring […]